We’ve made history.
Our promo film for Its A Penalty campaign is the first child protection campaign allowed inside the Olympics Games.
This year’s campaign reached over 212 million people, screening on 9 international airlines, at the Olympic Park, on social media sites of sports people in the film; Usain Bolt, Gary Lineker, David Luiz, Francois Pienaar and multi Olympic gold medal winners Denise Lewis, Tanni Grey Thompson and Cathy Freeman as well as in publications; The Guardian, The Sunday Times, Huffington Post, Esquire and Elle.